Ricardo Diniz
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Build Your Car

 
 

Build Your Car

STELLANTIS

When we designed the new Build Your Car platform for Stellantis we had one major goal: to transform it in a low effort experience. With app-like interactions this tool has simplified the way users customize their cars and was scaled for every brand of the multinational manufacturer.

 
 
 

From:

Selectors spread out around the interface and unnecessary scrolls on mobile.

 

To:

Selectors fixed at the same position and an easy step-by-step configuration.

 
 
 

The platform was launched after several research activities and usability tests.

 
 
 

Over the years the platform was scaled for every Stellantis brand.