Music and common memories are stored in different parts of the brain. This means that music is a powerful ally against Alzheimer’s. So to launch the movie Floride which features a story line around the disease, we created a project that transforms real life stories into songs.

WITH: Eduardo Battiston, Dogura Kozonoe, Alexandre Freire and Maicon Pinheiro.
AWARDS: Cannes Lions - Shortlist / Clio Awards - Silver and Bronze / London Awards - Silver / El Ojo - Bronze / Wave Festival - Silver

We transformed real life stories into songs.