PROX
STELLANTIS
Pro Experience (PROX) is a concept we created to guide every landing page we design for Stellantis’ cars, based on user control, simple interactions and clear content. This concept gave birth to a landing page structure that has evolved over the years and has been used for every car launch of the multinational manufacturer.
BEFORE PROX PROX 1.0 PROX 1.5 PROX 2.0
A few improvements made in different sections of the product.
IMAGE GALLERY
MODEL DETAILS
MODEL VERSIONS
PROX 2.0 was launched after several research activities and usability tests.
A modular experience
Depending on the user's purchase propensity he will begin his navigation with a different content. It can be a detail of the car, the variety of versions or a special offer.
